22 Jul

Member Spotlight: Steffanie Yuen

Welcome to the special edition of our member spotlight series!

In this edition, we’re excited to present our new Wealth & InvestTech Co-chair - Steffanie Yuen.

Steffanie is Managing Director and Head of Hong Kong at Endowus, a leading digital wealth platform which pioneered the no-trailer fee commission model in Asia, with over S$2 billion assets under advice as of September 2022. 

Before joining Endowus, Steffanie was Managing Director at Value Partners and was responsible for leading the Group's Direct Distribution, Marketing, Communications and Investor Relations functions, as well as other key strategic growth initiatives. 

Prior to Value Partners, she was the Business Development and Strategic Partnerships Director at Alibaba's fintech affiliate Ant Group, where she was responsible for driving strategic collaborations and partnerships with international financial institutions and Ant's overseas e-wallet partners, which together serves over 1.2 billion annual active users globally.

For those who don’t know, what is Endowus’s mission?

Endowus' mission is to help people invest better, so they can live easier today, and better tomorrow. We offer a curated suite of best-in-class institutional-grade funds and portfolios via our digital platform. We are also the first in Asia to offer one single platform for clients to manage their public pension and private wealth as well as to offer 100% rebate of trailer commissions to ensure our interests are completely aligned with our clients.

What are you busy working on these days?

We are planning to launch Endowus in Hong Kong in late 2022. I am very excited to be building up our team and bringing the no trailer fee model to Hong Kong This model ensures Endowus is only focused on recommending products and solutions that are most suitable for our clients, and not based on how much commission we receive from product issuers.

I am also busy working with blue-chip private equity and hedge fund firms to bring their products which were historically only accessible via private banks onto our platform. We hope to democratize the access of alternatives to a broader client base, particularly for the affluent segment to complete their portfolio asset allocations.

What is the biggest trend in your field for 2022?

Democratization continues to be a key theme in WealthTech and InvestTech space. We started with the growth of online brokers which democratized access to stock trading with technologies such as fractional shares trading. The next wave of democratizing which we see in 2022 are the access to private assets/alternatives and institutional grade advice, which Endowus is working to bring to Hong Kong very soon.

What is the biggest benefit your firm has received by being a member of FTAHK?

The biggest benefit of joining FTAHK has been the access to the wide ecosystem of stakeholders from market participants, technology solution providers to policy makers. The events organized by FTAHK help to foster discussions among a wide range of stakeholders to see how we can work collectively to further promote the development of fintech and wealthtech in Hong Kong and beyond.

What business partners are you looking to collaborate with?.

We are looking to collaborate with all types of stakeholders, other fintechs, business partners, solution vendors and potential customers.

How can our members get in touch if they want to hear more?

You can DM me on LinkedIn.




Steffanie's LinkedIn