Gusto Collective is Asia’s first BrandTech group – delivering best-in-class storytelling and immersive experiences, powered by the latest technology. Gusto is a leading player in determining the future of next-gen customer experiences that are operate within the spheres of AR/VR, the metaverse, NFTs and Web 3. The company was founded in January 2020 by Aaron Lau, a technology and branding veteran, and renowned business leader. Gusto Collective has four core service specialisms: luxury brand management, VR/AR experience platform, Web 3 turnkey solutions and Metahuman marketing platform. Currently, the BrandTech group has over 170 full-time “Gustodians” across three offices in Hong Kong, Shanghai and London, and has recently completed its Seed plus fundraising at $23 million USD, with Animoca and Gaw Capital leading the round.